NEHU Global Hospitality and Tourism Conference on Experiential Management and Marketing (GHTC-2020)

North- Eastern Hill University (NEHU), Shillong is organising Global Hospitality and Tourism Conference on Experiential Management and Marketing (GHTC-2020) and will be held from March 18 -20, 2020 in Shillong, India. Details of the conference are given below.

The Global Hospitality and Tourism Conference on Experiential Management and Marketing (GHTC-2020) will offer a platform to academicians, research scholars, policy makers, industry practitioners and the budding tourism / hospitality professionals to exchange views, discussion and presentation of research findings relating to the global experiential marketing and management of tourism / hospitality products / services.

The conference invites conceptual, empirical and methodological research papers and presentations expected to address both theoretical, methodological and practical aspects of sustainable tourism and hospitality marketing. Further details of the conference can be found at

Conference Topics:
The organizing committee welcomes papers on, but not limited to, the following themes/topics within the domain of divulge the global trends in experiential marketing and management:
-Conceptualizations of tourism experience
-Managing service design, service encounters and tourism experience
-Cognitive, emotional, sensory, social, and transformative dimensions of tourism experiences
-Open innovation, co-creation, co-destruction and customer engagement approaches in experience design
-Gastronomic tourism experiences as a tourism product
-Trends in consumer behavior and experiential marketing
-Systematic Literature Reviews or state-of-the-art on experiential marketing
-Sustainable destination development
-Memorable tourism experiences
-Tourism / hospitality experiential marketing in sustainable way
-Emerging environmental, social, cultural economic impacts and technological issues
-Transformative power and value of experience consumption
-Future trends in the tourism / hospitality experiential marketing
-Case studies on successful tourism / hospitality experiential marketing for destinations
-Ethical concerns in tourism / hospitality marketing
-Cultural tourism, cultural heritage and social dynamics
-Research and innovations in tourism / hospitality marketing
-implications of above in relation to North – East India Tourism
-Consumer values types and their influence on experience memorability
-Consumer experience in multichannel decision-making
-Consumer value types and customer experience management in tourism, hospitality and event
-Influence of ICTs, Social Media, Virtual Reality and Augmented Reality on experience design and consumption

Submission Guidelines:
Expressions of interest and abstracts of up to 400 words should be submitted on or before November 15, 2019 at the link provided in the conference website ( or email at Abstracts should include author(s) names, affiliations and contact details.

Registration Fees:
For Indian Delegates
Faculty Members and Industry Practitioners: INR 3500/-(Before 31-12-19),INR 4000/-(After 31-12-19)
Research Scholars and Students: INR 2500/-(Before 31-12-19),INR 3000/-(After 31-12-19)
Accompanying person: INR 2500/-(Before 31-12-19),INR 3000/-(After 31-12-19)

For Foreign Delegates:
Faculty Members and Industry Practitioners: US$ 125/-(Before 31-12-19),US$ 150/- (After 31-12-19)
Research Scholars and Students: US$ 100/-(Before 31-12-19),US$ 125/- (After 31-12-19)
Accompanying person: US$ 100/-(Before 31-12-19),US$ 125/- (After 31-12-19)

For Local Delegates: INR 1500/-(Before 31-12-19),INR 2000/-(After 31-12-19)

NOTE: The registration fee will include the conference materials, access to all sessions, official breakfast, lunch, dinner, tea and snacks etc. The participants will be accommodated in the limited number of rooms in the university guest house on twin sharing / first come first serve basis from March 18, 2020 to March 20, 2020 (03 Nights).

Important Dates:
-Last date for submission of abstract : November 15, 2019
-Intimation of acceptance of abstract : November 30, 2019
-Last date of submission of full-length paper : January 15, 2020
-Last date of early bird registration : December 30, 2019
-Last date of regular registration : February 15, 2020
-Main Conference : March 18, 19 and 20, 2020

Venue: North-Eastern Hill University, Shillong (India)

For all enquiries, please contact:
Dr. Saurabh Kumar Dixit,
Conference Chair and Convener (GHTC – 2020)
Head, Department of Tourism and Hotel Management,
North – Eastern Hill University
Shillong, Meghalaya (India)
Mobile: +91-9436565964, +91-7005690748

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